Wine Country tourism faces a challenge, how to deal with climate change
Perhaps more than any sector of the North Bay and state’s economy, the tourism and hospitality industry and its ability to lure visitors is being severely tested by climate change. … In an industry which contributed $145 billion to the state’s economy in 2019, seeing it drop by 55% in 2020, state tourism officials are examining how evidence of climate change – such as season after season of wildfires and drought – colors the way potential visitors see wine country.