There’s a new movement in California tourism: visiting tribal lands
Starting this month, California’s tourism bureau is trying something it’s never tried before: nudging travelers toward the state’s tribal lands, many of which haven’t historically hosted large numbers of sightseers, in hopes of benefiting from a largely untapped resource of rich cultural history. A new promotional campaign called “Visit Native California” represents the bureau’s first effort to spotlight the cultural heritage of some of the 109 federally recognized tribes here and help them gain a foothold in the state’s immense tourism market. It comes at a time when several tribes and Indigenous communities are just beginning to build new tourism businesses.