News release: State expands save our water public awareness campaign as drought intensifies
Over the past few months, the state has ramped up communications efforts around the Save Our Water campaign focused on encouraging Californians to reduce water use as drought conditions worsen. This week, the campaign rolled out new content across various multimedia platforms including social, digital and streaming platforms, out-of-home, and radio. The multilingual ads communicate the urgent need to save water and provide actionable steps Californians can take.
- Thousand Oaks Acorn: Regional water wholesaler calls on customers to cut back 30%
- Union-Democrat: TUD to encourage water conservation despite lack of shortage
- Environmental Defense Fund: Drought in California is intensifying. It’s time to rise to the challenge.
- San Francisco Chronicle: Democrats and Republicans see California’s problems very differently, according to a new poll