News release: State expands save our water public awareness campaign as drought intensifies
Over the past few months, the state has ramped up communications efforts around the Save Our Water campaign focused on encouraging Californians to reduce water use as drought conditions worsen. This week, the campaign rolled out new content across various multimedia platforms including social, digital and streaming platforms, out-of-home, and radio. The multilingual ads communicate the urgent need to save water and provide actionable steps Californians can take.
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