How the drought is affecting Northern California business
Drought can gradually parch the coffers of companies, while for others it’s an economic boom. For some, it’s driving innovation. One hair salon is using biodegradable towels, water well drillers are turning away potential clients, drought-resistant plants are all the rage, and watersports proprietors are figuring out how to survive with less water to play in. In spite of this resiliency, things could get worse before they get better because the rainy season is still months away.