California’s drought has brought back water shaming. Is that a good thing?
Amid a third painfully dry year, the Bay Area’s biggest water retailer began releasing the names of customers using “excessive” amounts of water this week, a practice that may soon tee up hundreds of households for humiliation and shame. The move, by the East Bay Municipal Utility District, harkens back to last decade’s drought when several of California’s rich and famous, including such beloved stars as Giant’s great Buster Posey, Olympic figure skater Kristi Yamaguchi and comedian Amy Poehler, were outed for their lack of restraint at the tap. … East Bay utility officials, who say they just want to save water this year, maintain that their intent in releasing customer identities is not to ridicule anyone.
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