The water crisis is one of the greatest human, environmental, economic and financial challenges of our time. No person or business, no matter the industry, can survive without clean water — and that supply is dwindling and in danger. Scientists predict by 2030, global water demand will more than double supply. This growing crisis is playing out here and now. The largest companies, in particular, have a critical role to play. It is also in their own interest to act as it has major financial implications on their bottom line.