In the 1980s, solar water heaters took off in Israel, but stalled in the U.S. It’s a simple fix
For Gershon Grossman and Ed Murray, 1978 was a big year. Grossman, then a solar energy pioneer at Technion, Israel’s premier technological institute, was launching the first International Conference on the Application of Solar Energy. Murray, an idealist attending college, joined an upstart solar heating company in Sacramento, California’s capital… Four decades later, however, they live in two different worlds.