How can Fresno attract people to its riverfront? These Calif. cities got creative
Fresno does not have to look far for successful examples of how to bring locals and visitors to a river parkway. In Bakersfield, the Kern River Parkway boasts the longest municipally-owned bike trail in the country. In Sacramento, the American River Parkway hosts archery tournaments, a “Burger Battle” between local chefs and firefighters, and large festivals for rock and country music fans. … But, in Fresno, access to the water and revenue-generating activities along the parkway or adjacent to it are limited in comparison to other Central Valley cities. And a lot of Fresnans still don’t know that they can enjoy their river. According to existing plans, the Fresno-Madera parkway will one day offer a full trail system along 22 miles of the San Joaquin River from Friant Dam to Highway 99. However, the path to completion has been far from simple, or speedy.