Drought campaign aims to avoid repeat of deadly lesson for trees
A new campaign online, on billboards and over the airwaves is aimed at urging California residents to avoid a deadly mistake involving trees that has been learned from previous droughts. The new campaign from the Regional Water Authority and the Sacramento Tree Foundation is titled “Stress your lawn, save your trees.” The focus of the campaign is to educate the public that lawns can handle less water but that drought‐stressed trees can be lost forever if they do not receive enough moisture.