Commentary: Saving Rain Forest Using ‘Conscious Capitalism’
From the Orange County Register in a commentary by Joseph Perkins:
“Julia ‘Butterfly’ Hill is famous for sitting in a California redwood tree for 738 days to prevent loggers from cutting it down. … Indeed, a far better approach has been developed by a purpose-driven Newport Beach company, Cuipo, dedicated, according to its mission statement, ‘to preserving prime rain forest around the globe.’ …
“Mssrs. Hurst, Murray and Oswald are practitioners of ‘conscious capitalism,’ a concept explored in a recently published book co-authored by John Mackey, founder of Whole Foods.”
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